Don Julio: His Passion for Tequila

Don Julio González began his journey in the world of tequila in 1942. He soon realized that to create a tequila that stands apart, one must control every aspect of the process, from the cultivation of the agave to the bottling of the final product. He then established his distillery, La Primavera, and spent nearly forty years perfecting the craft that would produce extraordinary tequila with every bottle.

At first, Don Julio only shared his tequila with friends. But soon word spread, and Tequila Don Julio quickly became the most sought after tequila in Mexico. Today, the world is learning what Mexico already knows: that it is passion above all else that makes a great tequila.

See the full story....

http://www.donjulio.com/theman.aspx

Heineken supports HIV/AIDS awareness and prevention in Africa

At the Heineken HIV/AIDS symposium held in Amsterdam, Jean-Francois van Boxmeer, Chairman of the Executive Board/CEO Heineken N.V., announced that the Heineken Africa Foundation has initiated three new projects focused on HIV/AIDS in communities where the company operates.

PharmAccess African Studies to Evaluate Resistance, Nigeria: PASER is managed by the PharmAccess Foundation and is the largest coordinated effort in sub-Saharan Africa to monitor HIV drug resistance. Six African countries hosting 15 clinics, laboratories and research institutions will be collecting data on emerging HIV drug resistance. With Heineken's funding, Nigeria will now be added to this study.

Bonnes Routes!, Democratic Republic of Congo- this program will support two existing road wellness clinics in Lukala and Bukavu in Northern DRC. They will provide curative and preventative health services to more than 25,000 employees of transportation companies and other community members each year. They will also provide HIV prevention guidance and ultimately HIV treatment, as well as basic health care services.

Project King's Hope, South Africa- this ongoing project run by the King's Hope Development Foundation will be able to improve the accessibility of healthcare to HIV patients in the area of Olievenhoutbosch in the Gauteng Province, specifically palliative care.

"These three new HIV/AIDS projects supported by the Heineken Africa Foundation will play a small but meaningful role in helping to continue the fight against the disease in sub-Saharan Africa. They will help address the ongoing challenge of HIV/AIDS by increasing knowledge, extending preventative support and providing treatment to those who are suffering," said van Boxmeer.

Ben Knapen, the Netherlands Minister for European Affairs and International Co-operation said "my government believes that public-private partnerships are an important tool in the fight against HIV/AIDS. Bringing together partners from both the public and private sectors creates the synergy and leverage we need in order to step up our efforts."

The HIV/AIDS symposium is part of the "Heineken Cares" initiative, under the umbrella of the company's long-term sustainability approach "Brewing a Better Future."

Source: http://www.barbizmag.com/component/content/article/22-booze-news/1259-wanna-make-whisky

Market your business with cocktails!

Network with your customers through cocktails. Whether it's a Grand Opening or market penetration, Cocktail Classic event mixologists will take your business to the next level.

Features, advantages, and benefits.
Sipping and shopping is a new and innovative method to relax your customers while they peruse your products. Impress new and old customers with this great concept that will grab attention for sure.


Branding and Promotion
Use creative methods to promote your company brand. Serve custom cocktails at themed functions or for your next product launch, networking event, and company function. Your name says a whole  lot, why not say it a lot more!


Beat Your Competition
Make your customers feel appreciated. If 80-90% of your target market is over the age of 21, this is a great way to get ahead of your competitors. Serve you customers cocktails and they will come back again and again, not to mention building your market database.

Make Your Mark
If you have an idea of a cocktail that fits your company's look and feel, we will create it for you and serve it at your event. Make your mark as the first company to have your own brand inspired cocktail.

English Whiskey Company making special wedding malt for Prince William and Kate Middleton

According to Luxist.com, the English Whisky Company has been commissioned to create a special wedding malt for the marriage of Prince William and Kate Middleton. In Scottish tradition, a cask of whisky is laid down when a child is born and at their wedding, a "Wedding Malt" is made from a blend of the groom's cask and the bride's cask.

While it isn't classic wedding malt, it is a once-in-a-lifetime opportunity to celebrate with the royal couple. A limited quantity of commemorative 700 mL bottles are being offered, and are available directly from the distillery and from Single Malts Direct (www.singlemaltsdirect.com) at around 70 euros inclusive of the recently increased value added tax.

Source: http://www.barbizmag.com/component/content/article/22-booze-news/1244-plymouth-gin-celebrates-harry-johnson

Bacardi Signs Rafael Nadal For Safe Drinking Campaign

According to TheShout.com, Rafael Nadal, the world's top ranked tennis player has signed up to tbe the new global ambassador for the 'Champions Drink Responsibly' campaign developed by Bacardi. Nadal is currently the number 1 player on the ATP World Tour.
The Bacardi Limited initiative aims to encourage responsible drinking amongst consumers around the world using a variety of mediums including advertising, public relations, consumer experiential initiatives and social media platforms.
"I enjoy socializing with my friends and family and drinking responsibly is important no matter what your game is. That is why I'm teaming up with Bacardi Limited as I want to take the lead in promoting social responsibility to fans and consumers around the world," said Nadal.
Bacardi Limited sees Nadal as the perfect role model for its campaign because of his global appeal, and the company will soon be announcing details of the next phase of the campaign that will include events with Nadal around international tennis tournaments, including Madrid, Wimbledon, and the US Open.
"We are very excited to welcome Rafa to the Bacardi family as our new Global Social Responsibility Ambassador. Rafael Nadal is a world champion at the top of his game whose lifestyle and dedication reflects the values of our Company and this campaign," said Seamus McBride, President and CEO of Bacardi Limited.

Source:
http://www.barbizmag.com/component/content/article/22-booze-news/1257-plymouth-gin-celebrates-harry-johnson