Bacardi Signs Rafael Nadal For Safe Drinking Campaign

According to TheShout.com, Rafael Nadal, the world's top ranked tennis player has signed up to tbe the new global ambassador for the 'Champions Drink Responsibly' campaign developed by Bacardi. Nadal is currently the number 1 player on the ATP World Tour.
The Bacardi Limited initiative aims to encourage responsible drinking amongst consumers around the world using a variety of mediums including advertising, public relations, consumer experiential initiatives and social media platforms.
"I enjoy socializing with my friends and family and drinking responsibly is important no matter what your game is. That is why I'm teaming up with Bacardi Limited as I want to take the lead in promoting social responsibility to fans and consumers around the world," said Nadal.
Bacardi Limited sees Nadal as the perfect role model for its campaign because of his global appeal, and the company will soon be announcing details of the next phase of the campaign that will include events with Nadal around international tennis tournaments, including Madrid, Wimbledon, and the US Open.
"We are very excited to welcome Rafa to the Bacardi family as our new Global Social Responsibility Ambassador. Rafael Nadal is a world champion at the top of his game whose lifestyle and dedication reflects the values of our Company and this campaign," said Seamus McBride, President and CEO of Bacardi Limited.

Source:
http://www.barbizmag.com/component/content/article/22-booze-news/1257-plymouth-gin-celebrates-harry-johnson