Don Julio: His Passion for Tequila

Don Julio González began his journey in the world of tequila in 1942. He soon realized that to create a tequila that stands apart, one must control every aspect of the process, from the cultivation of the agave to the bottling of the final product. He then established his distillery, La Primavera, and spent nearly forty years perfecting the craft that would produce extraordinary tequila with every bottle.

At first, Don Julio only shared his tequila with friends. But soon word spread, and Tequila Don Julio quickly became the most sought after tequila in Mexico. Today, the world is learning what Mexico already knows: that it is passion above all else that makes a great tequila.

See the full story....

http://www.donjulio.com/theman.aspx

Market your business with cocktails!

Network with your customers through cocktails. Whether it's a Grand Opening or market penetration, Cocktail Classic event mixologists will take your business to the next level.

Features, advantages, and benefits.
Sipping and shopping is a new and innovative method to relax your customers while they peruse your products. Impress new and old customers with this great concept that will grab attention for sure.


Branding and Promotion
Use creative methods to promote your company brand. Serve custom cocktails at themed functions or for your next product launch, networking event, and company function. Your name says a whole  lot, why not say it a lot more!


Beat Your Competition
Make your customers feel appreciated. If 80-90% of your target market is over the age of 21, this is a great way to get ahead of your competitors. Serve you customers cocktails and they will come back again and again, not to mention building your market database.

Make Your Mark
If you have an idea of a cocktail that fits your company's look and feel, we will create it for you and serve it at your event. Make your mark as the first company to have your own brand inspired cocktail.

7 signs that you are truly a bartender

True Bartenders are...

1. Charismatic - you have carisma and sometimes surprise yourself with the things you say or pull off, especially behind the bar.Charisma goes a long way. If you are lacking it, you may be lacking in tips too.
2. Night Owl - If you think 2am is late, try 5am! Most bartending jobs usually end at 2am or 3am, but the bartender stays until the place is cleaned up and after the guests leave...A true bartender always has a second wind for backup.
3.  Energetic - Nothing sucks more than a boring person serving drinks. A good bartender knows how to keep it going and coming...Always staying active and keeping watch over the guests, a good bartender never allows an empty glass at his or her bar (whether it's water, juice, or alcohol).
4. Enjoys people - True bartenders have "caretaker" spirits. They naturally listen and entertain their guests with ease. The service they give to their guests makes them feel rewarded.
5. Assertive - True bartenders are aware of the responsibility they have to protect people from over intoxication and harm. So being assertive is a necessary component to resisting service, settling tabs and maintaining control.  
6. Entrepreneurs - True bartenders are natural "hustlers." They build their clientel, establish relationships with those clients, and then capitalize off of them. Increasing their faith in your ability, you create new and innovative drink recipes and allow them to be the first to taste. Not only have you made them feel appreciated they may really like it and order the full drink. Sounds like a business to me.
7. Money - "If not for the love of money." I say. True bartenders won't sugar coat it. Bartending is a guaranteed money maker. When was the last time you went out to drink and didn't tip the bartender or server? Exactly!

 If you don't fit all the categories, don't be dissapointed. You can still be a bartender. But, even in our world there are bartenders that are good, some that are better, and others that make the most money. :)


Bottoms up.